Creative Developer, Designer & Strategist
I craft digital experiences at the intersection of design intuition and technical craft — from brand systems to interactive products.
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Partnered with CoBlack's founding team to develop content growth frameworks that scaled organic reach across key platforms.
Content Growth · A/B Testing · Roadmap Input · Organic Reach
Executed A/B testing on content formats to identify top-performing narrative strategies. Provided direct input on content roadmap prioritization for the founding team.
View case study →Led integrated marketing strategy for Xire's product launch, coordinating across brand, content, and growth channels.
Product Launch · ICP Definition · Campaign Optimization · Cross-functional
Defined ICP and buyer personas to sharpen messaging and drive qualified pipeline. Managed cross-functional coordination across brand, content, and growth.
Developed product positioning and go-to-market strategy for BeReal's user retention and monetization initiatives.
GTM Strategy · User Retention · Competitive Matrix · Feature Roadmap
Analyzed behavioral data to identify activation drop-off points targeting DAU/MAU improvement. Delivered a full competitive matrix and feature roadmap recommendations.
View case study →Designed a social-first content strategy for All Basics Uniforms, delivering a complete TikTok and Instagram content system.
TikTok + Instagram System · UGC Strategy · Metrics Framework · Content Experiments
Built UGC frameworks, an experimentation roadmap, and a metrics tracking system. Drove measurable engagement growth across both platforms.
View case study →Led end-to-end content strategy producing video reels, product showcases, and photography-driven campaigns for Tonymoly Nepal.
Content Strategy · Video Production · Social Media Marketing · Brand Growth
+25% Brand Engagement · +15% Online Sales · +40% Post Engagement · +33% Followers in 1 Month
View case study →Conducted competitive landscape analysis and consumer sentiment research to inform Beats by Dre's Gen Z audience strategy.
Competitive Analysis · Gen Z Positioning · Influencer Mapping · Brand Recommendations
Delivered positioning recommendations and an influencer tier map grounded in primary and secondary consumer research.
View case study →Built a personal library web app featuring up to 1,000 real books from the Open Library. Browse by genre, search, and track your reading list.
Web Scraping · Open Library API · Vanilla JS · UI/UX Design · localStorage
Designed and built end-to-end as a solo project — from API integration to UI design and local storage persistence.
View project →Independently scoped and executed a quantitative economics research project using R and Excel — managing the full project lifecycle from hypothesis to presentation.
R · Excel · Quantitative Research · Data Analysis · Research Writing
Delivered findings to a faculty research panel on deadline. Earlham College, Quantitative Economics.
View paper →Collaborated with a virtual international team to deliver a full market entry plan for Skiliify across time zones.
Market Entry Strategy · SWOT Analysis · Competitive Benchmarking · Global Team
Top 6% Globally — 94.1st percentile
Delivered distribution channels, pricing strategy, and branding adaptation recommendations. Recognized in the top 6% globally.
View report →Analyzed 21 seasons (2004–2024) of real Formula 1 data across 14 raw CSV files to answer: what actually determines who wins a championship?
Excel · Data Wrangling · Dashboard Design · Business Analytics · Kaggle Dataset
Built a structured Excel workbook and interactive dashboard covering car performance, reliability, qualifying pace, and pit strategy.
View project →I'm Diprekshya — a designer and developer who refuses to pick a lane. I work across the full stack of creative output: visual systems, interactive products, code tools, and written ideas.
My work lives where aesthetics and engineering create genuine tension. I believe constraints make things interesting and that the best products feel inevitable in hindsight.
Education
B.A. Business Administration & Quantitative Economics
Earlham College — May 2025
M.S. Business Analytics
UC Davis — July 2027
Location
Bay Area, CA
Specialties
Tools
Turning raw numbers into clear direction. I find the signal in the noise and translate analytics into decisions that actually move the needle.
Platform-native content strategy, community building, and performance optimization — with a deep understanding of how algorithms and audiences interact.
Articulating what makes a brand matter — voice, values, and visual identity that hold up in every touchpoint and stay consistent under pressure.
Bridging product and audience — messaging frameworks, launch strategy, and lifecycle campaigns that connect features to the people who need them.
Holding the vision across disciplines. I direct creative teams, set the aesthetic brief, and ensure every output serves the bigger story.
Qualitative and quantitative research that grounds decisions in reality — user interviews, market analysis, and competitive landscapes turned into clear strategy.
Building
This portfolio — and exploring side projects I can create to learn skills in data scraping, etc.
Learning
Claude Code and advanced R. Preparing for an M.S. in Business Analytics at UC Davis starting fall 2026.
Writing
Irregular essays on the things I can't stop thinking and feeling about — published on Substack.
Open to
Internships and full-time roles in brand strategy, product marketing, or content — starting summer 2026.
Let's work together
Open to roles, projects, and collaborations that matter.
Bay Area, CA